Latest Hearing aids from Sonic
The internal chipset and features found in Sonic hearing aids has not changed much since around 2008, but they have recently introduced the new GROOVE hearing aid, which is classified as an invisible-in-the-canal (IIC) hearing aid. The Sonic GROOVE was released to compete with the very popular Starkey SoundLens IIC. The Sonic GROOVE is only available in the premium level. This hearing aid competes with the SoundLens from Starkey, which is available at three pricing and technology levels as well as the brand new Phonak NANO, which is also available at three technology and price levels.
Sonic has released their new Flip range of wireless hearing aids in Australia. This is their first wireless capable hearing aid range and stems from their acquisition by William Demant Holdings in 2009. The Sonic Flip hearing aid is priced in three categories, bringing Sonic Wireless capability in reach of most hearing aid users. The Flip hearing aid from Sonic is a small receiver in the ear style hearing aid with features bringing in more in line with other hearing aid manufacturers on the market. We offer the Sonic Flip at significantly lower prices than most of our competitors, so get a free sonic Flip Quote from us before potentially overpaying by thousands of dollars.
SONIC INNOVATIONS INTRODUCES NEW microCIC HEARING AID WITH GROOVE ™
SALT LAKE CITY, UTAH—Sonic Innovations, Inc. will unveil its new micro completely-in-the-canal hearing aid, Groove, at the AudiologyNOW! Conference in Chicago, Ill., April 6 through 9. Groove is the second new product to be released by Sonic Innovations this year.
"Groove is an exciting microCIC product offering for Sonic Innovations. It is virtually invisible, but with its powerful noise reduction processing, it has the ability to master noisy situations while providing the natural sound Sonic Innovations is known for," said Sonic Innovations President and COO Joe Lugara. "As our second new product to be released within the past four months, Groove represents the viability of our company's goal to create a sustainable brand that will enable us to better meet the needs of our customers. Furthermore, it exemplifies that the William Demant Holding Group supports us in growing the new and invigorated Sonic brand."
Groove is designed for persons with mild to moderate hearing loss. Features include adaptive feedback cancellation, automatic noise reduction and patented 24-channel Sonic Sound™ digital processing for natural sound quality.
Sonic Innovations' other product lines include Touch® (receiver-in-canal hearing aids), Velocity™ (premium to affordable hearing aids), ion™ (open ear hearing aids), Endura™ (super power BTE hearing aids), and Varicom™ (wireless connectivity hearing aids). The Touch® microRIC was named as the Best of Innovations Design and Engineering Awards winner at the 2010 Consumer Electronics Show.
SONIC LAUNCHES NEW BRANDING STRATEGY AND POSITIONS COMPANY FOR CONTINUED GROWTH
Salt Lake City—Sonic, a U.S.-based manufacturer of hearing solutions announces that it is launching a new branding strategy for the company. Since its acquisition by WDH Group in November 2010, Sonic management has conducted a number of internal and external initiatives to help shape and focus the company's overall branding and messaging.
Kathy Landon, Sonic Vice President of Branding and Professional Services says, "At Sonic, we envision a world where all people can enjoy the sounds that enrich everyday life. We feel that our effort towards this goal reflects the original work of our founders who created a new approach to providing a natural hearing experience for the user."
Sonic President and COO Joseph A. Lugara adds, "The goal of our new branding strategy is to remind our customer base and partners of our long heritage of providing high quality products and emphasize the Sonic 4S Foundation --- Sound that's natural, Speech understanding in noise, Simplicity in everything we do and Style that stands out."
As part of the internal rebrand rollout, Sonic employees have been tasked to incorporate the company's core values in everything they do. "At Sonic our approach is to be Creative – in our thinking, -- Dedicated to our work, customers and success and Energetic in accomplishing things quickly with enthusiasm and a can-do attitude. These values are reflected in how we employ innovative solutions to making stylish and simple-to-use devices and engage in thinking outside-the-box to generate fresh approaches to hearing issues," said Lugara.
Sonic is also in the process of relocating to new facilities in both Minnesota and New Jersey. As of November 1, 2011 the Minnesota production facility is moving into a new 20,000-plus-square-foot building in the city of Eagan. Sonic is designing this new space with efficiency experts from William Demant to ensure the new production area is as productive, effective and modern as possible. Sonic's world headquarters is also relocating from Salt Lake City, UT to a new, larger facility in Somerset, N.J. in early 2012 to allow for expected growth. Sonic has also established a new international office in Switzerland, focusing on the needs of its international and distributor customers around the world.