Oticon is a subsidiary of Demant in Denmark and is undoubtedly one of the largest hearing aid manufacturers in the world, with its own chain of Audika retail stores throughout Australia and the world. Oticon Hearing aids have won several design awards and are renowned for their comfortable sound quality, sleek appearance and durability. These hearing aids are liked by audiologists and audiometrists as they employ simplified fitting software, making successful hearing aid fittings almost foolproof. Their latest More hearing range, which offer direct to iPhone & selected Android phone connectivity has one of the most powerful chipsets on the market. It is also the first hearing aid range with a deep neural network on the chip, employing advanced artificial intelligence to deliver clear hearing in very complex situations.